Aesthetic Sensibility, Creative Thinking, Data Management, Paid Social Media Marketing, Storytelling, Video Editing
In a project that spanned over 9 months, I undertook the task of reimagining St. Augustine Prep's main website video. This ambitious undertaking necessitated an exhaustive collection of footage, encapsulating the vibrant student body and the essence of "The Prep." I dedicated the initial five months to capturing the pulse of typical student days and significant events, all while concurrently gathering and organizing a decade's worth of digital content that the school had previously shared online.
After acquiring all the footage, I commenced the most pivotal phase of this project: the edit. Driven by a mission to encapsulate the palpable sense of brotherhood that defines the Prep, I carefully selected and modified "To Build a Home" by The Cinematic Orchestra, a track that profoundly resonates with the deep-seated connection students share with the school. This video, meticulously woven together with footage spanning a decade and encompassing every facet that makes this school so unique, crafts an emotionally potent narrative that provides prospective students and their families with an evocative glimpse into the transformative experience awaiting them.
